The Good Intent shopfront within the Great Western Arcade.

Listed-building design and commercial fit-out

Location

Great Western Arcade, Birmingham

Project type

Listed building / Hospitality

Services

Concept design, space planning, listed-building planning, material specification, fit-out information

Status

Completed

Size

Two storeys

Project overview

An empty two-storey unit within Birmingham’s Grade II listed Great Western Arcade was to become a new not-for-profit bar. Initial Designs developed the concept, layout and planning information around the practical requirements of the venue while respecting the Victorian character of the building.

Bar counter with dark green panelling, arched mirrors and globe pendants.
Upper floor with exposed brick, arched windows and a floral archway.

Design story

The process began by agreeing what the venue needed to provide and what could realistically be achieved within the existing property. Establishing the operational and material requirements early gave the design a clearer foundation.

Mood boards and material studies helped define the interior direction before the architectural layout was developed. The proposal took a sympathetic approach to the listed building, retaining and working with its existing features rather than imposing an unrelated interior.

The layout considered customer movement, staff areas, bar operation, services and the practical demands of the fit-out. These requirements were coordinated with the building’s constraints so that the proposal remained both distinctive and workable.

Working with the wider project team, we developed the planning information, finishes and key details needed to move the refurbishment forward. The result transformed an empty unit while retaining a clear connection to the character of the arcade.

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Proposed interior visual from the same viewpoint.
The empty unit before refurbishment.

Not sure where to start?

Book a free 15-minute telephone consultation. I’ll listen to what you’re trying to achieve, give a clear view on the best route forward, and outline a practical next step.

No jargon. No pressure. Just a clear conversation.

initial—designs

Architectural Design & Planning

Serving Shrewsbury and the surrounding region. Projects further afield considered by arrangement.

© Initial Designs 2026.

Made by

Not sure where to start?

Book a free 15-minute telephone consultation. I’ll listen to what you’re trying to achieve, give a clear view on the best route forward, and outline a practical next step.

No jargon. No pressure. Just a clear conversation.

initial—designs

Architectural Design & Planning

Serving Shrewsbury and the surrounding region. Projects further afield considered by arrangement.

© Initial Designs 2026.

Made by

Not sure where to start?

Book a free 15-minute telephone consultation. I’ll listen to what you’re trying to achieve, give a clear view on the best route forward, and outline a practical next step.

No jargon. No pressure. Just a clear conversation.

initial—designs

Architectural Design & Planning

Serving Shrewsbury and the surrounding region. Projects further afield considered by arrangement.

© Initial Designs 2026.

Made by