Cookie Policy
Last updated: 6 October 2026
This Cookie Policy explains how Initial Designs uses cookies and similar technologies on this website, and how you can manage your choices.
For information about how we handle personal information more generally, see our Privacy Policy.
01
What Cookies Are
Cookies are small text files stored on your device when you visit a website. Similar technologies, such as local storage, work in a comparable way. They help websites work properly, remember your choices and understand how the site is used.
02
How We Use Cookies
When you first visit our website, a cookie banner asks for your permission before we use any cookies that are not strictly necessary. Analytics and marketing cookies are switched off until you choose to accept them.
You can accept all cookies, reject all optional cookies or choose individual categories. You can change your choice at any time using the “Cookie Settings” link in the website footer.
03
Cookies We Use
Necessary
These are needed for the website to work and cannot be switched off. They include a record of your cookie choices, so that we do not ask you again on every visit.
Analytics (with your consent)
We use Google Analytics, loaded through Google Tag Manager, to understand how visitors use our website so we can improve it. Google Analytics may set:
_ga: distinguishes unique visitors. Expires after 2 years.
_ga_<container-id>: keeps track of your session. Expires after 2 years.
Marketing (with your consent)
If we run Google Ads campaigns, we may use Google Ads conversion tracking to measure whether visitors who clicked our adverts went on to contact us. This may set:
_gcl_au: stores information about ad clicks for conversion tracking. Expires after 90 days.
Google may also set cookies on its own domains, for example if you are signed in to a Google account. Learn more in Google’s privacy policy.
Preferences
We do not currently use preference cookies.
04
Managing Your Preferences
You can change or withdraw your consent at any time using the “Cookie Settings” link in the website footer.
You can also control cookies through your browser settings, including blocking or deleting them. Blocking necessary cookies may affect how the website works.
To opt out of Google Analytics across all websites, you can install the Google Analytics opt-out browser add-on. To manage how Google personalises ads, visit My Ad Center.
05
Changes to This Policy
We may update this Cookie Policy if the cookies we use change. The latest version will always be available on this page.
06
Contact Us
If you have any questions about our use of cookies, contact Initial Designs, New Park Street, Shrewsbury, SY1 2LA, or email info@initial-designs.co.uk.